Why register my brand<\/a>?\u200b\u200b It seems obvious, but a lot of people don\u2019t know!<\/p>\nThe Brand probably is one of the most precious assets of a business, as it is the main link with the customer. However, what many people don\u2019t know is that the Brand is a property, like land, for example.\u200b<\/p>\nIf you don\u2019t register it, you don\u2019t own it , and worse, someone could end up registering ir before you, preventing you from using it, and maybe even charging you a compensation for using a Trademark Registration without authorization.<\/p>\nBy registering it, you receive a registration certificate (valid as a deed of a property) and you have the right to the brand, being able to sell, license products, franchise the Brand (and only Brands that have already entered the registration can franchise).<\/p>\n<\/div><\/div><\/div><\/div>In which countries do we operate?\u200b<\/h2>\nPassarini Group<\/strong> can help you register your trademark in these countries:\u200b<\/p>\n<\/div>\n\n\n\n\n<\/th>\n<\/th>\n<\/th>\n<\/th>\n<\/th>\n<\/tr>\n<\/thead>\n\n\nBrazil<\/td>\nColombia<\/td>\nMexico<\/td>\nEcuador<\/td>\nPeru<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div><\/div><\/div>See the details applied for each country we operate in:<\/h2>\n<\/div><\/i><\/i><\/span>BRAZIL<\/span><\/a><\/h4><\/div>\n\nResponsible agency: INPI \u2013 National Institute of Intellectual Property.\u200b<\/li>\nRegistration can be done through an CNPJ (National Legal Entity Register) or by and individual as well.\u200b<\/li>\nWhen you file your Trademark application, you get a number that we call priority. The process takes around 12 months to complete. But priority means that if someone tries to register after you, you\u2019ll have the priority, that is, they will review your registration request first\u200b.<\/li>\nThe Trademark registration is valid for 10 Years, and may be renewed for equal and successive periods, that is, the Trademark may be yours forever. Just renew every 10 years!\u200b<\/li>\nThe trademark symbol in Brazil is the \u00ae, which indicates that the brand in question is duly registered with the responsible agency in Brazil, the INPI, and may not be copied or misused by third parties.\u200b<\/li>\n<\/ul>\nCLICK HERE<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/i><\/i><\/span>COLOMBIA<\/span><\/a><\/h4><\/div>\n\nResponsible agency is the SIC (Superintendence of Industry and Commerce).\u200b<\/li>\nThe registration process takes approximately 8 to 12 months.\u200b<\/li>\nIn some products, trademark registration is mandatory. In other cases where it is not mandatory, the risk is that the trademark holder will be the one who registered it and not the one who uses it, and the registration holder may claim you for selling a product with a trademark that is not yours. \u200b<\/li>\nThe trademark registration lasts for 10 years and must be renewed before its expiration or a maximum of 6 months after expiration.\u200b<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/i><\/i><\/span>ECUADOR<\/span><\/a><\/h4><\/div>\n\nThe trademark registration is done by: National Service for Intellectual Rights (SENADI)\u200b.<\/li>\n\u200bThe process takes approximately 6 to 8 months.\u200b<\/li>\nThe validity of the trademark in Ecuador is 10 years.\u200b<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/i><\/i><\/span>MEXICO<\/span><\/a><\/h4><\/div>\n\nThe Trademark Registration are done at the IMPI \u2013 Mexican Institute of Industrial Property.\u200b<\/li>\nIMPI administrates patents, trademarks, utility models, industrial designs, integrated circuit layout design and designation of origin.\u200b<\/li>\nThey are divided in 34 products and 11 services. The brand availability study starts at MARCANET and MARCIA. On these 2 platforms, you are looking for COMMERCIAL NAME and NOTICE.\u200b<\/li>\nThe search is done by Brand, Slogan, Logo and Class. In the study you can find its availability or similarity with other brands. Depending on the result, the trademark may or may not be made at the IMPI. The study takes 4 to 6 months to obtain the trademark concession by the IMPI.\u200b<\/li>\nA declaration of use is filed every 3 years. This declaration is for not losing the trademark e having to re-register it.\u200b<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/i><\/i><\/span>PERU<\/span><\/a><\/h4><\/div>\n\nThe trademark registration is done by: INDECOPI \u2013 National Institute for the Defense of Competition and Protection of Intellectual Property.\u200b<\/li>\nProcess time is 3 to 6 months, depending on whether the trademark application has submitted observations from the regulatory company or opposition from other companies.\u200b<\/li>\nTrademark registration lasts for 10 years and can be renewed consecutively, that is, every 10 years and indefinitely.\u200b<\/li>\nThere are 45 classes: 34 for products and 11 for services.\u200b<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Ready to register your trademark?\u200b<\/h2>\n<\/div>Talk to our team of experts and ensure more peace of mind for your company!\u200b<\/p>\n\u200bIf you don\u2019t register your trademark, someone else can.\u200b If this happens, you will lose the right to use it.\u200b<\/p>\n\u200bTherefore, we advise you to register as soon as possible.\u200b<\/p>\n\u200b\u21d2 Contact us!<\/strong><\/span><\/a><\/p>\n<\/div>×<\/button>TRADEMARK REGISTRATION PROCESS FLOWCHART<\/h3><\/div>\n<\/i> <\/a><\/i> <\/a><\/i> <\/a><\/i> <\/a><\/i> <\/a><\/i> <\/a><\/i> <\/a><\/i> <\/a><\/i> <\/a><\/i> <\/a><\/i> <\/a><\/i> <\/a><\/i> <\/a><\/i> <\/a><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>Our Services<\/h4><\/div>Quality System<\/a><\/li>\nINMETRO Certification<\/a><\/li>\nANATEL Certification<\/a><\/li>\nANVISA Registration<\/a><\/li>\nInternational Licenses<\/a><\/li>\nRisk Management and Usability Process<\/a><\/li>\nComputer Systems Validation<\/a><\/li>\nEuropean Representation<\/a><\/li>\nProcess Validation<\/a><\/li>\n<\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Newsletter<\/h2>\n<\/div><\/div><\/div><\/div><\/div>Leave your e-mail in the field below to register in our newsletter and receive news and tips from Passarini every week.<\/h3>\n<\/div><\/div><\/div><\/div>\n<\/label>\n<\/div>\n\n I have read and agree with the<\/a> Terms of use<\/a> and Privacy Policy<\/a><\/label><\/p>\n<\/div>\n<\/p>\n<\/form>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":9049,"menu_order":3,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-9084","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/passarini.com.br\/en\/wp-json\/wp\/v2\/avada_portfolio\/9084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/passarini.com.br\/en\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/passarini.com.br\/en\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/passarini.com.br\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/passarini.com.br\/en\/wp-json\/wp\/v2\/comments?post=9084"}],"version-history":[{"count":15,"href":"https:\/\/passarini.com.br\/en\/wp-json\/wp\/v2\/avada_portfolio\/9084\/revisions"}],"predecessor-version":[{"id":10106,"href":"https:\/\/passarini.com.br\/en\/wp-json\/wp\/v2\/avada_portfolio\/9084\/revisions\/10106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/passarini.com.br\/en\/wp-json\/wp\/v2\/media\/9049"}],"wp:attachment":[{"href":"https:\/\/passarini.com.br\/en\/wp-json\/wp\/v2\/media?parent=9084"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/passarini.com.br\/en\/wp-json\/wp\/v2\/portfolio_category?post=9084"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/passarini.com.br\/en\/wp-json\/wp\/v2\/portfolio_skills?post=9084"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/passarini.com.br\/en\/wp-json\/wp\/v2\/portfolio_tags?post=9084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
The Brand probably is one of the most precious assets of a business, as it is the main link with the customer. However, what many people don\u2019t know is that the Brand is a property, like land, for example.\u200b<\/p>\n
If you don\u2019t register it, you don\u2019t own it , and worse, someone could end up registering ir before you, preventing you from using it, and maybe even charging you a compensation for using a Trademark Registration without authorization.<\/p>\n
By registering it, you receive a registration certificate (valid as a deed of a property) and you have the right to the brand, being able to sell, license products, franchise the Brand (and only Brands that have already entered the registration can franchise).<\/p>\n<\/div>
Passarini Group<\/strong> can help you register your trademark in these countries:\u200b<\/p>\n<\/div>\n\n\n\n\n<\/th>\n<\/th>\n<\/th>\n<\/th>\n<\/th>\n<\/tr>\n<\/thead>\n\n\nBrazil<\/td>\nColombia<\/td>\nMexico<\/td>\nEcuador<\/td>\nPeru<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div><\/div><\/div>See the details applied for each country we operate in:<\/h2>\n<\/div><\/i><\/i><\/span>BRAZIL<\/span><\/a><\/h4><\/div>\n\nResponsible agency: INPI \u2013 National Institute of Intellectual Property.\u200b<\/li>\nRegistration can be done through an CNPJ (National Legal Entity Register) or by and individual as well.\u200b<\/li>\nWhen you file your Trademark application, you get a number that we call priority. The process takes around 12 months to complete. But priority means that if someone tries to register after you, you\u2019ll have the priority, that is, they will review your registration request first\u200b.<\/li>\nThe Trademark registration is valid for 10 Years, and may be renewed for equal and successive periods, that is, the Trademark may be yours forever. Just renew every 10 years!\u200b<\/li>\nThe trademark symbol in Brazil is the \u00ae, which indicates that the brand in question is duly registered with the responsible agency in Brazil, the INPI, and may not be copied or misused by third parties.\u200b<\/li>\n<\/ul>\nCLICK HERE<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/i><\/i><\/span>COLOMBIA<\/span><\/a><\/h4><\/div>\n\nResponsible agency is the SIC (Superintendence of Industry and Commerce).\u200b<\/li>\nThe registration process takes approximately 8 to 12 months.\u200b<\/li>\nIn some products, trademark registration is mandatory. In other cases where it is not mandatory, the risk is that the trademark holder will be the one who registered it and not the one who uses it, and the registration holder may claim you for selling a product with a trademark that is not yours. \u200b<\/li>\nThe trademark registration lasts for 10 years and must be renewed before its expiration or a maximum of 6 months after expiration.\u200b<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/i><\/i><\/span>ECUADOR<\/span><\/a><\/h4><\/div>\n\nThe trademark registration is done by: National Service for Intellectual Rights (SENADI)\u200b.<\/li>\n\u200bThe process takes approximately 6 to 8 months.\u200b<\/li>\nThe validity of the trademark in Ecuador is 10 years.\u200b<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/i><\/i><\/span>MEXICO<\/span><\/a><\/h4><\/div>\n\nThe Trademark Registration are done at the IMPI \u2013 Mexican Institute of Industrial Property.\u200b<\/li>\nIMPI administrates patents, trademarks, utility models, industrial designs, integrated circuit layout design and designation of origin.\u200b<\/li>\nThey are divided in 34 products and 11 services. The brand availability study starts at MARCANET and MARCIA. On these 2 platforms, you are looking for COMMERCIAL NAME and NOTICE.\u200b<\/li>\nThe search is done by Brand, Slogan, Logo and Class. In the study you can find its availability or similarity with other brands. Depending on the result, the trademark may or may not be made at the IMPI. The study takes 4 to 6 months to obtain the trademark concession by the IMPI.\u200b<\/li>\nA declaration of use is filed every 3 years. This declaration is for not losing the trademark e having to re-register it.\u200b<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/i><\/i><\/span>PERU<\/span><\/a><\/h4><\/div>\n\nThe trademark registration is done by: INDECOPI \u2013 National Institute for the Defense of Competition and Protection of Intellectual Property.\u200b<\/li>\nProcess time is 3 to 6 months, depending on whether the trademark application has submitted observations from the regulatory company or opposition from other companies.\u200b<\/li>\nTrademark registration lasts for 10 years and can be renewed consecutively, that is, every 10 years and indefinitely.\u200b<\/li>\nThere are 45 classes: 34 for products and 11 for services.\u200b<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Ready to register your trademark?\u200b<\/h2>\n<\/div>Talk to our team of experts and ensure more peace of mind for your company!\u200b<\/p>\n\u200bIf you don\u2019t register your trademark, someone else can.\u200b If this happens, you will lose the right to use it.\u200b<\/p>\n\u200bTherefore, we advise you to register as soon as possible.\u200b<\/p>\n\u200b\u21d2 Contact us!<\/strong><\/span><\/a><\/p>\n<\/div>×<\/button>TRADEMARK REGISTRATION PROCESS FLOWCHART<\/h3><\/div>\n<\/i> <\/a><\/i> <\/a><\/i> <\/a><\/i> <\/a><\/i> <\/a><\/i> <\/a><\/i> <\/a><\/i> <\/a><\/i> <\/a><\/i> <\/a><\/i> <\/a><\/i> <\/a><\/i> <\/a><\/i> <\/a><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>Our Services<\/h4><\/div>Quality System<\/a><\/li>\nINMETRO Certification<\/a><\/li>\nANATEL Certification<\/a><\/li>\nANVISA Registration<\/a><\/li>\nInternational Licenses<\/a><\/li>\nRisk Management and Usability Process<\/a><\/li>\nComputer Systems Validation<\/a><\/li>\nEuropean Representation<\/a><\/li>\nProcess Validation<\/a><\/li>\n<\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Newsletter<\/h2>\n<\/div><\/div><\/div><\/div><\/div>Leave your e-mail in the field below to register in our newsletter and receive news and tips from Passarini every week.<\/h3>\n<\/div><\/div><\/div><\/div>\n<\/label>\n<\/div>\n\n I have read and agree with the<\/a> Terms of use<\/a> and Privacy Policy<\/a><\/label><\/p>\n<\/div>\n<\/p>\n<\/form>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":9049,"menu_order":3,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-9084","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/passarini.com.br\/en\/wp-json\/wp\/v2\/avada_portfolio\/9084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/passarini.com.br\/en\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/passarini.com.br\/en\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/passarini.com.br\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/passarini.com.br\/en\/wp-json\/wp\/v2\/comments?post=9084"}],"version-history":[{"count":15,"href":"https:\/\/passarini.com.br\/en\/wp-json\/wp\/v2\/avada_portfolio\/9084\/revisions"}],"predecessor-version":[{"id":10106,"href":"https:\/\/passarini.com.br\/en\/wp-json\/wp\/v2\/avada_portfolio\/9084\/revisions\/10106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/passarini.com.br\/en\/wp-json\/wp\/v2\/media\/9049"}],"wp:attachment":[{"href":"https:\/\/passarini.com.br\/en\/wp-json\/wp\/v2\/media?parent=9084"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/passarini.com.br\/en\/wp-json\/wp\/v2\/portfolio_category?post=9084"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/passarini.com.br\/en\/wp-json\/wp\/v2\/portfolio_skills?post=9084"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/passarini.com.br\/en\/wp-json\/wp\/v2\/portfolio_tags?post=9084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Talk to our team of experts and ensure more peace of mind for your company!\u200b<\/p>\n
\u200bIf you don\u2019t register your trademark, someone else can.\u200b If this happens, you will lose the right to use it.\u200b<\/p>\n
\u200bTherefore, we advise you to register as soon as possible.\u200b<\/p>\n
\u200b\u21d2 Contact us!<\/strong><\/span><\/a><\/p>\n<\/div>×<\/button>TRADEMARK REGISTRATION PROCESS FLOWCHART<\/h3><\/div>\n<\/i> <\/a><\/i> <\/a><\/i> <\/a><\/i> <\/a><\/i> <\/a><\/i> <\/a><\/i> <\/a><\/i> <\/a><\/i> <\/a><\/i> <\/a><\/i> <\/a><\/i> <\/a><\/i> <\/a><\/i> <\/a><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>Our Services<\/h4><\/div>Quality System<\/a><\/li>\nINMETRO Certification<\/a><\/li>\nANATEL Certification<\/a><\/li>\nANVISA Registration<\/a><\/li>\nInternational Licenses<\/a><\/li>\nRisk Management and Usability Process<\/a><\/li>\nComputer Systems Validation<\/a><\/li>\nEuropean Representation<\/a><\/li>\nProcess Validation<\/a><\/li>\n<\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Newsletter<\/h2>\n<\/div><\/div><\/div><\/div><\/div>Leave your e-mail in the field below to register in our newsletter and receive news and tips from Passarini every week.<\/h3>\n<\/div><\/div><\/div><\/div>\n<\/label>\n<\/div>\n\n I have read and agree with the<\/a> Terms of use<\/a> and Privacy Policy<\/a><\/label><\/p>\n<\/div>\n<\/p>\n<\/form>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":9049,"menu_order":3,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-9084","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/passarini.com.br\/en\/wp-json\/wp\/v2\/avada_portfolio\/9084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/passarini.com.br\/en\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/passarini.com.br\/en\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/passarini.com.br\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/passarini.com.br\/en\/wp-json\/wp\/v2\/comments?post=9084"}],"version-history":[{"count":15,"href":"https:\/\/passarini.com.br\/en\/wp-json\/wp\/v2\/avada_portfolio\/9084\/revisions"}],"predecessor-version":[{"id":10106,"href":"https:\/\/passarini.com.br\/en\/wp-json\/wp\/v2\/avada_portfolio\/9084\/revisions\/10106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/passarini.com.br\/en\/wp-json\/wp\/v2\/media\/9049"}],"wp:attachment":[{"href":"https:\/\/passarini.com.br\/en\/wp-json\/wp\/v2\/media?parent=9084"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/passarini.com.br\/en\/wp-json\/wp\/v2\/portfolio_category?post=9084"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/passarini.com.br\/en\/wp-json\/wp\/v2\/portfolio_skills?post=9084"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/passarini.com.br\/en\/wp-json\/wp\/v2\/portfolio_tags?post=9084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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